Sheeba's makeup journey began in 2007 when she trained with the Academy of Freelance Makeup (AOFM) in London. Soon after, she landed her first client; renowned saxophonist, Yolanda Brown.

 

This was swiftly followed by numerous stints at London Fashion Week and countless bookings across fashion and entertainment in the following years. She worked tirelessly, building a reputation for creating lasting finishes and flawless complexions whilst carving a niche as an ethnic makeup specialist.

Her work eventually led to multiple BEFFTA (Black Entertainment, Film, Fashion and Television awards) nominations for Best Makeup Artist.

​

2011 heralded the second phase of her career and brand, with the expansion from makeup artistry and education, to include the development of a false eyelash range and a hair and beauty salon and retail store which opened in London in 2012.

​

Inner beauty and self love are concepts Sheeba holds dear and she has always maintained the importance of giving back and serving communities through her work as a mentor. She has worked to empower women of all ages and backgrounds, using makeup and grooming as a vehicle for confidence building and personal development.

​

Sheeba's clients and collaborations include MTV, GMTV, The Clothes Show London, Sleek Cosmetics,Toni & Guy,Tinchy Stryder, Omar Lye-Fook MBE, award winning TV and radio presenter Leah Charles-King, model Sessilee Lopez, Izzy Bizu, actor Ashley 'Bashy' Thomas, director Shola Amoo and more.

​

2021 and beyond looks set to be another exciting phase as Sheeba continues to develop her career as a film, fashion and TV industry makeup artist, alongside plans to unveil a revolutionary beauty product, which is currently in development.